They do this by mining user-generated content from blogs, message boards, forums, social networking & review sites as well as mainstream media - news and magazine sites, pr news wires - to report on consumer perceptions and attitudes on our customers' businesses, brands, products, services, executives and competitors.

Their mission is to provide businesses easy-to-use, affordable, on-demand tools that help them identify, measure, better understand and act on consumer attitudes and opinions of their brands and their competitors brands to increase market share and profits.