As the world's original social networkers, moms are connecting on shared interests, passions, challenges, and local geography. Moms have created more than 15,000 groups. Popular groups include pregnancy, raising boys, recipe swap, photo moms, and marriage and relationships. CafeMom features include fully customizable profile pages, friends' networks, journaling, and strong privacy / anonymity controls.

CafeMom is focused on creating a great site for moms that is somewhere they can come to get advice, feel supported, or just relax. CafeMom works closely with its advertising partners to help them participate in a way that is relevant to moms. CafeMom partners are leaders across categories and are sponsoring custom widgets, profile pages, custom groups, and word of mouth campaigns.