Critical Mention

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CriticalTV is a comprehensive web-based television search and monitoring service that allows users to search, track and view critical information from television news. The platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, customers and competitors. CriticalTV allows users to easily find a video clip online immediately after its broadcast, instantly share the clip within a workgroup via secure video-email or a private video gallery, and order a professional transcript or hard copy online.

The Critical Mention Difference
Broadcast media is the number one force shaping public opinion and driving consumer decisions every day. Every company and organization with public relations, crisis management, investor relations, competitive intelligence and brand management initiatives must track critical mentions on broadcast TV in order to monitor public perception, respond to events and crises, and gather market intelligence.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's CriticalTVSM search platform, customers can view their broadcast clips and transcripts within seconds of airing.

How CriticalTV Works
The CriticalTV search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the CriticalTV media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can than watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions.

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