iSeeCars came about as a result of personal frustrations with the used car search process online. They were frustrated with the time-consuming and painstaking effort of having to browse through a number of individual car classifieds websites to make sure they didn't miss out on any listings that could end up being the car deal they were looking for. Furthermore, they noticed the lack of guidance and tools to help make better decisions about which listings to check out first amidst the sea of listings.

Being the entrepreneurs and programmers that they were, they set out to build iSeeCars with the goal of simplifying the car search process on the Web and give users the right information and tools to search faster and smarter. iSeeCars allows you to search for cars for sale listed at a number of websites across the Web such as newspaper sites, car classifieds sites, dealer and auction sites. It gives you tools such as iSeeCars Analysis which provides you with quick snapshot of the key attributes of the car based on our analysis of the listing. To save you time, we also came up with the idea of the ranking the listings to help you decide which ones to check out first based on an algorithm based primarily on market price comparison and analysis of the listing to determine what it says about the car's condition, history, mileage, warranty, etc (we called this the "See-First" ranking).