By introducing a fully transparent, secure, publisher-sanctioned marketplace, Live Gamer helps protect content creators from the distorting impact of illicit trading on their intellectual property and provides a safe alternative for consumers around the world who spend millions of hours in-world every month.

Unsanctioned trading has had an increasingly negative impact on many participants' and bystanders' game-playing experience. Live Gamer provides a toolset for publishers to preserve the integrity of the in-game economy and offer a legitimate alternative to "gold farming," in which players or organizations aggressively gather items of value within a game for solely commercial purposes, often through sweatshops of underpaid workers and/or automated methods that distort the in-world experience for other players. Live Gamer is the first provider to work with publishers to enable real money trading.