MyRichUncle is a national provider of student loans. While they are listed on NASDAQ (symbol: UNCL) and have an impressive list of investors and providers of credit facilities, the first thing people recognize about MyRichUncle is that, from their very core, they are a different kind of student loan company.

They believe that the financial aid process is more complex and confusing than it should be. It seemed to them that parents and student are just not receiving the information and tools they need to feel comfortable and well-informed about their decisions to pay for school. So they talked to parents and students, and considered the ways they can make it better.

Private loans have become a necessity to help finish paying the way for school when your other aid does not quite cover the costs. Yet, when it came to private student loans, they felt that there just was not enough being done to address borrowers' needs. So they created proprietary underwriting models that surpass the limitations of traditional credit underwriting. These have been described as the most advanced underwriting models in student lending. And they affect their customers in two ways: parents and students with better credit scores get better rates; and for students who don't have access to credit or a creditworthy co-borrower, they can still qualify them because they look at more information about the student than simply a credit score.

Another thing about MyRichUncle is that they love information. They find that when they know more, they simply make better decisions. They want you to have best-of-breed information and tools. They want you to know the pitfalls, the processes to follow and everything in between that gives you pause as you embark on figuring out how to for college. You want help with FAFSA, they got it. Better understanding of "what to do next", they have you covered. A clearer picture of what your monthly bill will be? Yes, they have that too.

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