It's Easy - Tumblr features the most refined and simple interface we've ever built. No complicated navigation. No code to learn. Share anything with just a couple clicks.

It's Powerful - Tumblr is feature packed. With full support for custom domains, custom HTML themes, markdown, audio uploads, video uploads, automatic scaling of embedded videos, instant message posting, the super-intelligent bookmarklet, a loaded API, and a lot more, all of the hard work is done for you.

It's Mobile - Face it, 90% of the interesting stuff in your life happens when you're away from your computer. So next time you take a photo on your phone or catch your friends saying something funny, send it to Tumblr.

It's Free - Tumblr is free and feature packed. Even advanced features like custom themes, custom CSS, custom domains, audio and video hosting, are standard.

It's You - Finally, you can express yourself online in a way that's true to yourself without being limited to a "profile". Share anything and customize everything.